The Wild collection brings out Papu's bolder side. It's about the freedom to dress your own way, to stand out and to let your personality show without needing to fit in with those around you.

The Wild print makes the clothes striking yet easy to wear. Clean, relaxed styles balance the strong print and make the products natural choices for ordinary everyday life as well as for occasions when you want more expression in your outfit.

Inspired by the classic leopard print, Wild is built on warm shades of brown and sand with black details. The result is powerful and recognisable, yet clearly Papu.

In Wild, the animal print gets to be exactly what it is at its best: striking, bold and a little untamed.

The Wild print was designed by artist Hanna-Riikka Heikkilä.