PAPU DESIGN
Papu is a Finnish design company that creates high-quality, responsibly made and inspiring clothes for women.
Bold, artistically ambitious prints, clever product design and responsible production have always been the cornerstones of Papu.
Papu clothes bring joy and inspiration to every day. We believe in joy, authenticity and enthusiasm, and in the power of doing things together. We hope that with Papu clothes you can freely express your own style and be completely yourself. Each of us has creativity and courage, and each of us has our own story – let's let them show and shine!
PAPU IS SUSTAINABLE
We believe that the most responsible product of all is a high-quality product that stands the test of time and use. We follow sustainable principles in everything we do, and responsibility is one of the cornerstones of our business.
PAPU IS INSPIRING
We hope that the versatile products, artistic prints and interesting colours we create bring joy and inspiration to people's lives.
PAPU IS BRAVE
We do brave things and encourage everyone to bravely be themselves. Being a pioneer isn't always easy, but we're sure it will pay off one day.
Our clothes are created with love for you, so you can boldly express your style and tell your story. The more authentically you let your personality shine, the more inspiring and diverse the world around you becomes. Let your creativity show, be freely yourself and cherish joy. Take care of those around you – that's how you leave your unique mark on the world.
Papu. Be yourself.
Anna Kurkela
Anna is a fashion designer and an experienced entrepreneur in fashion and design who founded Papu Design in 2012. Anna's work combines creativity with strong values – and her heart still beats for responsible fashion. At Papu, Anna brings her vision of the brand's DNA, mission and long-term goals to the team, and she also works as a business coach and mentor, especially for women entrepreneurs aiming to grow. Anna is Papu's Creative Director. Anna's email address is firstname@papudesign.com.
Pauliina Westman and Annmari Pietiläinen
Pauliina and Annmari are the founders of Studio APD and Papu's fashion designers. Their expertise shows in how Papu products feel, fit and last in use: together they make sure that design and practicality always go hand in hand in Papu clothes. Pauliina's and Annmari's email addresses are firstname@papudesign.com.
Jussi Kurkela
Jussi has been involved in building Papu's growth from the very beginning and knows the brand's background and what it takes for Papu to develop in a long-term, sustainable way. Jussi brings strong practical expertise to Papu. He also works as a business coach, especially with consumer brands, which gives Papu an up-to-date view of how a fashion and design brand can succeed in today's market. Jussi is the Chairman of the Board at Papu. Jussi's email address is firstname@papudesign.com.
Tuomo Saarni
Tuomo is helping to build Papu's new chapter and to make sure the brand grows sustainably over the long term – without compromising on design, quality or responsibility. His goal is to make the Papu customer experience even smoother and to strengthen Papu as a brand that stands the test of time. At Papu, Tuomo is the CEO, an entrepreneur and an investor. Tuomo's email address is firstname.lastname@papudesign.com and his phone number is +358 40 528 7167.
