Papu is back. A new beginning, the same brave heart: colours, prints and shapes that feel like your own and show where you belong. This is a moment when we look ahead and build the future – step by step, with determination and a perseverance that shows in every detail.

Here you'll find the latest Papu products and the freshest takes on familiar strengths. Clothes made to be worn and experienced: energising outfits, liberating silhouettes and prints that leave a lasting impression. Responsibly produced and carefully finished new arrivals for you who won't settle for a grey compromise – but want to dress boldly and be more YOU.

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DAZZLE dress, gold beans
New

DAZZLE dress, gold beans

€229,00
€229,00
XS/S M/L XL/XXL
GLIMMER top, gold beans
New

GLIMMER top, gold beans

€169,00
€169,00
XS/S M/L XL/XXL
WINK trousers, gold beans
New

WINK trousers, gold beans

€189,00
€189,00
XS S M L XL XXL
HUSH scarf, brown/dark brown
New

HUSH scarf, brown/dark brown

€129,00
€129,00
HUSH scarf, light blue/off-white
New

HUSH scarf, light blue/off-white

€129,00
€129,00
BLOOMY beanie, brown/dark brown
New

BLOOMY beanie, brown/dark brown

€79,00
€79,00
HUSH scarf, red/pink
New

HUSH scarf, red/pink

€129,00
€129,00
BLOOMY beanie, light blue/off-white
New

BLOOMY beanie, light blue/off-white

€79,00
€79,00
BLOOMY beanie, red/pink
New

BLOOMY beanie, red/pink

€79,00
€79,00
LUNA Balaclava, light blue/off-white
New

LUNA Balaclava, light blue/off-white

€89,00
€89,00
LUNA Balaclava, red/pink
New

LUNA Balaclava, red/pink

€89,00
€89,00
LUNA Balaclava, brown/dark brown
New

LUNA Balaclava, brown/dark brown

€89,00
€89,00
PRE-ORDER: FIZZ knit sweater, diagonal stripe, pink/plum
-13% Sale Preorder New

PRE-ORDER: FIZZ knit sweater, diagonal stripe, pink/plum

€129,00
€149,00 €129,00
XS/S M/L XL/XXL
PRE-ORDER: LOOM knit dress, diagonal stripe, pink/plum
-10% Sale Preorder New

PRE-ORDER: LOOM knit dress, diagonal stripe, pink/plum

€179,00
€199,00 €179,00
XS/S M/L XL/XXL
PRE-ORDER: Cross knit sweater, pink/black
-9% Sale Preorder New

PRE-ORDER: Cross knit sweater, pink/black

€209,00
€229,00 €209,00
XS/S M/L XL/XXL
PRE-ORDER: VOLUME dress, Wild
-10% Sale Preorder New

PRE-ORDER: VOLUME dress, Wild

€179,00
€199,00 €179,00
XS S M L XL XXL
PRE-ORDER: FRESH oversized shirt, wild
-17% Sale Preorder New

PRE-ORDER: FRESH oversized shirt, wild

€149,00
€179,00 €149,00
XS/S M/L XL/XXL
PRE-ORDER: VIVID wide trousers, wild
-7% Sale Preorder New

PRE-ORDER: VIVID wide trousers, wild

€139,00
€149,00 €139,00
XS S M L XL XXL
COZY wool coat, Misty pink
-19% Sale

COZY wool coat, Misty pink

€299,00
€369,00 €299,00
M L
GLOW dress, untamed
New

GLOW dress, untamed

€199,00
€199,00 €199,00
XS S M L XL XXL
FRESH oversized shirt, untamed
New

FRESH oversized shirt, untamed

€179,00
€179,00 €179,00
XS/S M/L XL/XXL
VIVID wide trousers, untamed
New

VIVID wide trousers, untamed

€149,00
€149,00 €149,00
XS S M L XL XXL
Free Oversized shirt, lipstick, white

Free Oversized shirt, lipstick, white

€149,00
€149,00 €149,00
XS/S M/L XL/XXL
Play shirt dress, lipstick, white

Play shirt dress, lipstick, white

€179,00
€179,00 €179,00
XS S M L XL XXL
VIVID wide trousers, black, organic cotton
New

VIVID wide trousers, black, organic cotton

€99,00
€99,00 €99,00
XS S M L XL XXL

Sweatshirt, lipstick, black

Sweatshirt, lipstick, black

€99,00
€99,00 €99,00
XS S M L XL XXL

DRIFT t-shirt, lipstick, black

DRIFT t-shirt, lipstick, black

€59,00
€59,00 €59,00
XS/S M/L XL/XXL

New arrivals – the latest Papu products

Here you'll find everything new. Our new arrivals are constantly updated with fresh takes on Papu's familiar strengths: bold prints, high-quality materials and design that gives you room to be more YOU.

Every new arrival is designed with love in Finland and responsibly made in the EU. We make no compromises on quality – not in materials, finishing or design. New arrivals are always the best of Papu's expertise, in its freshest form.

New arrivals often sell out fast – especially the most popular sizes and colours. If something has caught your eye, it pays to act quickly. Order boldly, try it on and find your new favourite.

Welcome to explore – this is Papu's new beginning, and you are part of it.